Work
Duration: 2 months
Responsibilities: Research, UX design, Usability testing, UX writing
Team: 4 members
Designing an invoicing feature for 3+ million users of CreditBook - a digital ledger for micro, small and medium businesses (MSMEs) in Pakistan.
Design for low literacy
Fintech in developing countries
Duration: 4 months
Responsibilities: Research, UX design, Usability testing, UI
Team: 4 members
Manual tallying of ledgers (business-accounts) is a tedious and time-consuming process for business owners. Typically, business owners maintain separate logs (of accounts due and accounts receivables) with one-another, meaning they have to tally these logs at the end of each month. To solve this pain-point, we designed a collaborative experience, where both parties maintain a shared-log, increasing transparency and reducing misalignment.
Design for low literacy
Fintech in developing countries
Duration: 1 year
Responsibilities: Research, UX design, Usability testing, UX writing, UI design, Project management
Team: 2 members
Humqadam is an app designed to help Women Human Rights Defenders (and the general public) of Pakistan to respond to cases of gender-based violence. The app provides quick access to referral services, relevant laws, and a navigation guide for dealing with specific issues of violence.
Design for gender
Social, culture, and design